Aston Villa vs Botlon
Friday 2 November - 7.45pm
Pre-match
Three gambling adverts:
Sky Bet
William Hill
Ladbrokes
Live on Sky Sports Main Event & Football
During match
Five gambling adverts:
Sky Sports (sponsored by Bet365)
Paddy Power
Betfair
Paddy Power
Coral
Post-match
Three gambling advert:
Football Index
BetUK.com
Paddy Power
Advertisement hoardings
Two gambling companies:
32Red - 30 adverts
Unibet - 16 adverts
TOTAL - 46 adverts
One gambling advert every 2 minutes and 5 seconds
Other information
36% of gambling adverts (4) had special offers to entice new customers.
Competition sponsor is Sky Bet, and their logos were present on the pitch next to both goals.
Unibet logo on Aston Villa's training kit.
Both teams' main shirt sponsor were betting companies - 32Red for Aston Villa and Betfred for Bolton.
Logos of 32Red, Sky Bet and Sky Bet EFL on interview board (3/6).
32Red branding in stadium.
Sky Bet EFL logo on both teams' sleeves.
This game took place during Responsible Gambling Week, and there was 18 occurrences that GambleAware appeared on the hoardings - once every 5 minutes and 20 seconds (less often than the gambling companies).