Middlesbrough vs Derby
Saturday 27th October - 12.30pm
Pre-match
Three gambling adverts:
BetUK.com
888Sport
Sky Bet
Live on Sky Sports Main Event & Football
During match
Post-match
Four gambling adverts:
Bet365
Betfair
Paddy Power
Coral
Two gambling adverts:
Betway
Coral
Advertisement hoardings
Four gambling companies:
Sky Bet - 22 adverts
32Red - 35 adverts
Unibet - 19 adverts
Bet365 - 16 adverts
TOTAL - 93 adverts
One gambling advert every 1 minute and 1 second
Other information
44% of gambling adverts (4) had special offers to entice new customers.
Sky Bet advert (immediately before game started) had "Saturday is football, football is betting narrative.
Both teams' main shirt sponsor was 32Red.
Both teams' sleeve sponsor was Sky Bet.
Riverside Stadium had branding from 32Red and Sky Bet.
Competition title sponsor is Sky Bet.
Middlesbrough training kit sponsored by UniBet, Derby's by 32Red.
Interview board featured adverts from 32Red, Sky Bet and Sky Bet EFL (3/7)
Pitch had logos from Sky Bet - on the centre circle before the match and either side of each goal at all times
Advert for Responsible Gambling Week/GambleAware appeared twice on advertisement hoardings