Amongst mounting pressure over the amount of gambling advertisement seen on TV since the 2018 World Cup, companies were forced to take action.
In December, the Remote Gambling Association announced that from summer 2019, there would be an end to in-game TV advertisement of betting companies.
However, this will not apply during the pre-match build-up and will not stop advertisement in the stadium or shirt sponsorships.
High Stakes looks back on how we got here, and how the relationship between the gambling industry and Britain's most popular sport can affect the lives of both adults and children.