A ban of gambling advertisements during pre-watershed matches has been confirmed, but covers less than first thought.
The ban, which was announced last week but confirmed today (Thursday), puts an end to in-game betting advertising during televised sporting events (with the exception of horse racing).
It will likely take effect in summer 2019, and runs from five minutes before a game starts to five minutes after, for all games that start before the 9pm watershed.
However, campaigners were hoping it would cover the entire broadcast, including pre-match discussions and post-match analysis.
The ban only applies to TV, and will not include any curb on advertisement hoardings inside stadiums or shirt, competition or stadium sponsorship.
It will include re-runs and highlights broadcast before 9pm.
Sky have agreed to limit the number of gambling advertisements to one per commercial break from August 2019 during build-up shows, to coincide with the start of the next Premier League season and the recently announced whistle to whistle ban.
Previously, gambling advertisement was banned before the watershed, with the exception of around live, televised sporting broadcasts.
Rupert Adams from bookmaker William Hill, who spend around £20 million on pre-watershed advertising, say that it's "impossible to say" how the whistle to whistle ban will effect them.
You can hear what he said when he spoke to the High Stakes documentary last week (before the confirmation was announced on Thursday 13 December) below: